Mela Participation
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Overview:
Melas represent an excellent avenue for brands seeking to make direct contact with large groups of people and to drive meaningful consumer engagement. At Fortune BTL Advertising, we assist brands in using the enormous number of people visiting melas to establish a very robust presence, to meet face-to-face with their customers, and to create significant brand awareness through effectively executed promotional programs.
Key Points Offered:
- Execute brand activation programs at over 150 (and growing) major melas through reaching and effectively communicating with large, diverse target audiences.
- Identify strategic stall placements in order to maximize exposure for brands at high-traffic locations and through effective interactions with visitors.
- Provide customized stall designs and fabrications based upon the campaign objectives and identity of brands.
- Provide opportunities for consumer engagement (product sampling, promotional offers, etc.) through interactive activities.
- Provide extensive opportunity for brand on-ground marketing (arch gates, inflatable walk-around characters, pole kiosks, hoarding, boat branding, police booth branding, and changing room branding).
- Provide the capability for brands to directly interact with their customers and obtain valuable insights regarding consumer preferences, feedback, and market response.